Airwallex unveiled a first-of-its-kind 3D perception shift sculpture of McLaren F1 team driver Lando Norris in Singapore to launch its “Shifted Perspectives” campaign locally. The exclusive event ...
Autore: Business Wire
SINGAPORE: Airwallex unveiled a first-of-its-kind 3D perception shift sculpture of McLaren F1 team driver Lando Norris in Singapore to launch its “Shifted Perspectives” campaign locally. The exclusive event at 39+ Art Space, located in the Tanjong Pagar Distripark, brought together key figures from motorsport, art, and business to highlight how viewing challenges from a different perspective can turn obstacles into opportunities.
In collaboration with renowned 3D perceptual shift artist, Michael Murphy, the sculpture symbolises the powerful role that perception plays in driving success. By fusing art, technology, and motorsport, Airwallex showcases how shifting perspectives can be the foundation for growth in business.
“Shifted Perspectives” builds on Airwallex’s partnership with McLaren Racing, first announced in early 2024, and emphasises both brands' shared commitment to innovation and pushing boundaries. Murphy, celebrated for his perceptual art, brings this to life in a unique piece, which centres on Lando Norris as a representation of resilience and adaptability – qualities essential for success in both business and sport.
Jon Stona, Vice President of Global Marketing at Airwallex, said, “Success in business often comes down to how we choose to see challenges. By shifting perspectives, we can turn barriers into building blocks. ‘Shifted Perspectives’ illustrates how, with a fresh approach, what once seemed like an obstacle can become an opportunity for growth.”
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, said, “In the competitive and unpredictable world of Formula 1, being agile and coming up with new approaches is crucial, on and off the track. The artwork, created in partnership with Airwallex, looks fantastic and we hope it inspires our fans to view challenges from a different perspective.”
Just as McLaren Racing and Airwallex continually adapt to overcome challenges, this campaign invites businesses to rethink their approach to global finance and unlock new possibilities.
Michael Murphy, speaking about his artwork, said, “In my work, I take familiar symbols and transform them to challenge perception. Much like in racing, where you're constantly adapting to stay ahead, this collaboration with Airwallex and McLaren showcases the power of shifting perspectives across art, racing, and business to unlock new possibilities.”
The “Shifted Perspectives” campaign draws on real-world experiences from Airwallex’s customers and partners to demonstrate how innovative thinking can drive step-change growth. This fusion of art, sport, and business symbolises the shared vision of Airwallex and McLaren: by shifting perspectives, businesses can unlock new ways of solving problems and ultimately achieve their full potential.
The exhibition featuring Lando Norris’ 3D perception shift sculpture will be on public display at 39+ Art Space, located in the Tanjong Pagar Distripark, from 19 - 22 September 2024, Thursday to Sunday.
Notes to editor
For media inquiries, please contact Airwallex at press@airwallex.com, or Fran Campbell for McLaren Racing at fran.campbell@mclaren.com.
About Airwallex
Airwallex is a leading global financial platform for modern businesses, offering trusted solutions to manage everything from payments, treasury, and spend management to embedded finance. With our proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, empowering businesses of all sizes to unlock new opportunities and grow beyond borders. Proudly founded in Melbourne, Airwallex supports over 100,000 businesses globally and is trusted by brands such as Brex, Rippling, Navan, Qantas, SHEIN and many more. For more information, visit http://www.airwallex.com.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 186 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across six racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and Nolan Siegel, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström, and F1 Academy with ART Grand Prix and Driver Development programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website
Fonte: Business Wire