Metaverse Consumer Thematic Intelligence Report 2024: How FMCG Companies can Adapt to Online Developments, Associated Technologies and Platforms in the Future - ResearchAndMarkets.com

The "Thematic Intelligence: the Metaverse in Consumer" report has been added to ResearchAndMarkets.com's offering. The metaverse is a virtual world where users share experiences and interact in real-...

Autore: Business Wire

DUBLIN: The "Thematic Intelligence: the Metaverse in Consumer" report has been added to ResearchAndMarkets.com's offering.

The metaverse is a virtual world where users share experiences and interact in real-time within simulated scenarios. The analyst estimates the metaverse economy will be worth $400 billion by 2030, up from $48 billion in 2022. However, the theme has struggled to live up to the excessive hype that built up in 2021 and early 2022.

Internally, technologies like digital twins and generative AI tools continue to thrive as brands use them to optimize production lines and warehouses without the need to shut down or interfere with normal day-to-day work.

Overall brands looking to engage with the NFT marketplace need to understand its offering. While under its own steam it generates a large quantity of initial excitement around the brand, its consistent existence without attention or development consistently demonstrates a fall off into internet obscurity.

Limited impact has created an uneasy dynamic for platforms such as Decentraland as the metaverse as a whole struggles to maintain relevance in the consumer good sector. Looking to the future meaningful changes to enhance user experience through affordable technologies could generate more interest and regain users again. However, without additional elements enticing users from web page to metaverse, e-commerce platforms will remain and stand as the easiest and most convenient way for most consumers to purchase FMCG products online.

Patent activity for the metaverse is falling; however, filing activity remains strong, though this could also involve companies talking about metaverse failings as well as succeeding.

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For more information about this report visit https://www.researchandmarkets.com/r/wijvqi

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Fonte: Business Wire


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