RCKRBX™, the first SaaS (Software-as-a-Service) platform for multifamily real estate to deliver demand-side, leading indicator data based on comprehensive responses from thousands of current and pro...
Autore: Business Wire
Platform Deploys into Key Markets in North Carolina to Optimize Multifamily Real Estate Decision-Making Following Successful Launches in the Mid-Atlantic Region and Texas
WASHINGTON: RCKRBX™, the first SaaS (Software-as-a-Service) platform for multifamily real estate to deliver demand-side, leading indicator data based on comprehensive responses from thousands of current and prospective renters within specific markets, announced today its entry into multiple North Carolina markets.
“We are excited to be expanding platform coverage across these high-growth areas as North Carolina markets continue to be performance bright spots for multifamily real estate,” said Michael Broder, CEO of RCKRBX. “As acquisition and development pursuits increase across these geographies, the ability to quantitatively evaluate opportunities from forward-looking renter demand and project performance perspectives not only ensures investors and developers select the best possible sites for their project(s) but also build the right type of product(s) based on actual market appetite/need, demand depth and achievable rent thresholds.”
RCKRBX’s coverage in North Carolina spans across all major markets including Charlotte, Raleigh-Durham, Winston-Salem, Greensboro, Fayetteville, and Wilmington. Following a successful initial launch in the DMV region in January 2023 and a recent expansion into the Dallas-Fort Worth business district, this entrance into North Carolina marks another significant advancement in the Company’s growth this year.
“North Carolina has emerged as a dynamic hub for multifamily development and investment activity over the past decade, largely driven by its economic development, academic and research institutions, and favorable climate,” said James Moore, COO of RCKRBX. “We are excited to contribute to the market’s continued growth by delivering actionable intelligence into the demographics that live there and forward-looking insights into a prospective project, not only enhancing the performance of the local industry today but supporting the long-term vitality of North Carolina’s communities.”
Using the RCKRBX platform, subscribers can now quantify and understand what renters want, think, and see in real-time, forecast how preference-based decision drivers will impact market demand, lease-up, and premiums of a potential project, and optimize programming to mitigate investment risk, deliver greater net-operating-income, enhance competitive performance, and maximize liquidity and returns.
The power of the platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there, and the premiums they will pay, for what and why.
RCKRBX’s proprietary database consists of renter polling data and associated variables combined with contextual market information and supply-side data. Survey datasets are updated quarterly to align with US Census demographics at the neighborhood level and include statistically powered, representative samples from statewide to sub-market/zip code levels for all covered geographies. RCKRBX utilizes quantitative research industry standards and best practices for survey design, sample recruitment, response and data quality control, and privacy protection.
RCKRBX was founded by Michael Broder, James Moore, and Kevin Hudak, the principals of Brightline Strategies, a leading research and advisory services firm, to address the growing evidence gap in the high-stakes business of real estate investment, development, marketing, and management. The company’s data models, predictive analytics, and micro-targeting capabilities were born from the science and discipline of political campaign research—the legacy of the company’s founders—and based on more than 15 years of fielding bespoke studies for the commercial office and multifamily sectors.
In addition to the aforementioned deployment, RCKRBX plans to expand its geographic coverage to include key markets/MSAs across FL, SC, GA, TN, CO, AZ, NJ, MA, OH, PA, and CA over the next six months as well as bring to market two additional products: (1) MNR: a demand landscape and market indexing/evaluation tool and (2) PRSPCTR: a lease-up accelerator and renter micro-targeting tool.
About RCKRBX™
RCKRBX is the most tech and data-forward research platform for multifamily real estate, where demand-side polling, machine learning and big data work together to answer complex investment, development, marketing and management questions. RCKRBX is the first SaaS (Software-as-a-Service) platform for multifamily real estate to deliver real-time, demand-side data and decision intelligence based on comprehensive responses from thousands of current and prospective renters within specific markets. The platform delivers actionable intelligence around the preferences, attitudes, values, and viewpoints that drive renter decision-making and how such factors will impact asset NOI, competitive performance, and returns once on the market. The power of the platform comes from real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there, and the premiums they will pay, for what and why. The platform is immediately and easily accessible, requires no training or installations, and delivers a clear impact from a project risk-return basis. To learn how RCKRBX turns human preference into actionable decision intelligence or schedule a platform demo, please visit www.rckrbx.com.
Fonte: Business Wire