Italian firm Jakala acquired a Riga-based provider of geospatial analytics for digital advertising.
Autore: v.m.
After the acquisition of FWW in April, Jakala goes on with his European developement strategy, adding Roibox offering at his portfolio. Roibox, a Latvian company, based in Riga, will merge into Jakala's proprietary framework, JHexagon, giving a revolutionary approach to media planning: investment can be redefined for each micro-area of the country based on the effective target.
With the integration of Roibox's technology Jakala can unify the view of the territory of a brand, offering a real omni-channel strategy. This will empower brands across the globe by transforming valuable insights into actionable strategies on a large scale. Incorporating Roibox's suite of premium data products will also significantly elevate performance outcomes across various use cases, from improving customer engagement to optimizing advertising campaigns.
"The Roibox acquisition will complete our JHexagon framework and give us the opportunity to offer a unique solution aiming at adding geographical differences as a key variable into the strategic decisions of media planning and communication for a Brand - says Amedeo Guffanti, Global Head of Digital and Media business line and Managing Director of Jakala -. The activation of Jakala geo-intelligence insights through the integration with big media platforms APIs is already changing the way we approach media strategy on channels like Google and Programmatic Advertising. We're really excited to think about what we can achieve in the next years with the talented Roibox team now on board".
"At Roibox, our mission is to help businesses around the world adopt and utilize geospatial analytics in their marketing, enabling greater marketing transparency and better return on investment - Jekabs Endzins, CEO of Roibox pointed out -. We share Jakala's excitement about the growth of geospatial analytics, and we're delighted to join forces with a group of people who not only share our passion for driving game-changing innovation in marketing services but will also help bring this technology to a far wider audience".