Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creat...
Aprimo’s new solution streamlines content operations, ensures brand compliance and increases marketing ROI
CHICAGO: Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creation, supercharges asset discoverability, automates asset management, and ensures brand governance. With Aprimo AI, teams can now deploy AI across the entire content lifecycle to accelerate content creation, supercharge asset discoverability, automate asset management and ensure brand governance.
“The promise of AI has become a reality, with marketing organizations turning to AI-powered tools to achieve unmatched efficiency and build a competitive edge,” said Erik Huddleston, chief executive officer of Aprimo. “Aprimo AI brings intelligence-driven agility for modern brands, empowering teams to elevate content operations and unlock new levels of content effectiveness.”
The rise of generative AI technology has expanded the horizon of opportunity for businesses, touching virtually every aspect of content creation and introducing new possibilities for accelerating productivity, improving efficiency, and achieving unprecedented content personalization. But, digital asset management solutions–the backbone of content operations–to date lacked the full depth and breadth of AI functionality, with limited asset discovery, content assistance, security and governance.
Aprimo AI is a fresh reimagining of AI-powered digital asset management, with embedded intelligence that addresses common challenges standing in the way of full AI adoption. Its key offerings include:
“Aprimo’s AI increases the searchability of all our assets,” said Shauna Lallatin, Digital Asset Coordinator, Plaid Enterprises. “The system reads product labels in images, PDF, and other Office documents and adds this to metadata so that a single search pulls up all related information. Our assets are quickly findable and available to everyone as soon as they are uploaded.”
Said Huddleston: “As AI continues to push the boundaries of innovation, Aprimo remains steadfast in our commitment to serving as the engine of content operations and equipping our customers with solutions that propel their organizations forward.”
To learn more about Aprimo AI, visit https://www.aprimo.com/platform/aprimo-ai.
About Aprimo
Aprimo is the creator of the marketing resource management (MRM) space and the leading provider of digital asset management (DAM) software. The company delivers an innovative, industry-leading SaaS solution that changes the way companies like KPMG, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn to deliver exceptional brand experiences at scale. Aprimo helps enterprises unleash the power of their content by providing an AI-powered content operations platform that effectively manages the behind-the-scenes activities involved in marketing. The platform assists customers in centralized management of content planning, creation, and distribution all in one place, while leveraging in-depth insights into how their content performs. Learn more at www.aprimo.com.
Fonte: Business Wire
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