#AI--Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the growing popularity of Insigh...
SINGAPORE: #AI--Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the growing popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalization. Insights AI, a set of AI technologies – Emotion AI, Behavior AI, and Generative AI – apart from analyzing data, helps marketers understand the subconscious human emotions that can shape consumer decisions. The report's findings are drawn from a diverse pool of 100+ product, UX, and market research heads.
Insights AI integration helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences, and experiences. The survey revealed that nearly 58% of respondents are familiar with the term "Insights AI" in research, and notably, 20% of participants expressed a belief that traditional research methods have become ineffective in contemporary times.
This inaugural edition delves deep into Insights AI in relation to user research and consumer research across various industries and offers an understanding of its evolution, applications, and future trends.
One of the findings underscores that Insights AI has significantly reduced the time for receiving insights, achieving a six-fold improvement compared to traditional methods. The report further emphasizes the broad impact of Insights AI across industries, particularly in the e-commerce, BFSI, and OTT sectors.
Key Findings:
Insights AI in User Research:
Insights AI in Consumer Research:
Speaking about the report, Mr. Ranjan Kumar, Co-founder & CEO, Entropik, said, “Our 1st Annual Industry Report is not just a compilation of data; it is a strategic guide for businesses navigating the complexities of user research and consumer research in the age of AI. This report underscores our unwavering commitment to research, innovation, and democratizing access to AI knowledge. It's not just about the trends, it's about the 'why' and the 'how' – empowering businesses to harness the power of AI for real-world impact. The valuable insights gathered from marketers reflect not only the current pulse of our industry but also inspire us to continue pioneering solutions that drive progress.”
The report also ventures into the future with a dedicated chapter on "Trends to Watch Out for in 2024." The predominant upcoming trends in Insights AI encompass Prescriptive Analytics, Moderated Interviews with Emotional Awareness, and Synthetic Users with Emotional Awareness. The section also addresses challenges and considerations, offering businesses a strategic roadmap to effectively leverage Insights AI.
Summarizing the report's significance, Entropik emphasizes that Insights AI research has the power to influence and change consumer behavior, improve brand loyalty, and facilitate the repositioning of products and services by creating contextual cues.
Link to the report - https://www.entropik.io/resource-hub/ebook/insights-ai-report-2024-for-consumer-user-research
About Entropik
Entropik is a Human Insights AI company that specializes in consumer and user research. They also offer standalone tech solutions through API/SDK integrations. Their technology stack includes Emotion AI, Behavior AI, and Generative AI. Entropik is the only company in the world that covers both consumer and user research. It caters to 150+ global clients across sectors such as Telecom, BFSI, Media, CPG, FMCG, Entertainment, Fintech, and E-commerce, among others. The company has 17 global patent claims in the arena of Multimodal Emotion AI technologies like Facial Coding, Eye Tracking, and Voice AI. Entropik has won many awards and accolades, such as the Amazon AI Award 2018, and has been quoted by Gartner as one of India's 'Top 5 Cool Vendors in AI'. For more information, please visit: https://www.entropik.io
Fonte: Business Wire
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