National Lender Tops Four Customer Service/Performance Categories Again

DALLAS: National home lender PrimeLending®, a PlainsCapital Company, has earned four elite MortgageCX Best-in-Class Lender Awards in the Large Independent Lender segment for 2023:

• Online Tools
• Mobile Tools
• Pre-Closing (Preparedness)
• Closing Timeframe

The MortgageCX Best-in-Class Lender Awards honor the lenders who have garnered exceptional ratings from the borrowers they served in 2023, based on their previous year's scores and outcomes. These prestigious awards are bestowed upon the highest-performing lenders in each segment and are a testament to their excellence and quality. Based on data gathered via STRATMOR’s MortgageCX program as well as MortgageSAT, a former joint offering of STRATMOR Group and CFI Group, the MortgageCX Best-in-Class Lender Recognition Awards serve as a seal of approval, signifying the outstanding level of service and performance that these lenders have achieved in the eyes of their customers.

"Our top priority has always been to make financing a home a positive and rewarding experience – and receiving these prestigious awards tells us we’re on the right track," said Steve Thompson, President and CEO of PrimeLending. “We firmly believe that our customer-centric approach, blending modern convenience with unmatched mortgage expertise, empowers our borrowers to confidently navigate a complex process and realize their goals.”

PrimeLending strives to provide the ideal home-buying experience – a combination of personalized expertise and seamless digital convenience. Originating loans in all 50 states, PrimeLending empowers borrowers to apply online, qualify1 for a mortgage, securely upload personal financial documents, monitor their loan's progress, pay fees, and ask questions at any point in the process.

STRATMOR Group’s MortgageCX® service is recognized as the industry benchmark for mortgage borrower satisfaction and offers lenders a powerful management tool that gives lenders the control, visibility and context they need to manage and improve the customer experience. Visit the MortgageCX awards page on the STRATMOR Group website for more details and to see the list of winners.

About PrimeLending

PrimeLending is a national home lender combining personal guidance and local expertise with fast service, more choices and the flexibility to meet homeowners’ unique needs. PrimeLending is focused on empowering its customers to pursue their homeownership goals, whether they’re looking to buy, refinance, renovate or build a home. The PrimeLending team works alongside our customers in all 50 states, helping them make home financing decisions and have a rewarding experience along the way. Delivering on this promise for more than 35 years, we’re proud to consistently earn a 96% customer satisfaction rating2. PrimeLending is a wholly owned subsidiary of PlainsCapital Bank, which in turn is a wholly owned subsidiary of Hilltop Holdings Inc. (NYSE: HTH). More information at PrimeLending.com. Equal Housing Lender. All loans subject to credit approval. Rates and fees subject to change.

Fonte: Business Wire