Algolia, the world’s only end-to-end AI Search solution, today released its annual B2C Ecommerce Site Search Trends report, compiled by research specialist Coleman Parkes Research. The report reveal...
Algolia’s proprietary report reveals insights from global B2C retail decision-makers on search, AI, personalization, and merchandising trends
SAN FRANCISCO: Algolia, the world’s only end-to-end AI Search solution, today released its annual B2C Ecommerce Site Search Trends report, compiled by research specialist Coleman Parkes Research. The report reveals global insights from 1,100 senior business and IT decision-makers at B2C retailers on their plans to use search this year alongside the growing emergence of AI in retail and ecommerce merchandising.
Reshma Iyer, Product Marketing Director at Algolia, emphasized the exceptional benefits of AI-powered search and personalization experiences in enhancing revenue and gaining competitive advantage: “According to Algolia’s latest B2C Ecommerce Site Search Trends report, more than half (64%) of respondents recognize the importance of AI in their search strategy and how it affects their business. As such, there is a persistent and strong commitment to investing in AI search solutions to drive even greater accuracy and relevancy of search results, while generative AI leans more towards better product comparisons, product reviews, improved buyer’s guides, proactive query refinement, and conversational interfaces.”
Key findings from the B2C Ecommerce Site Search Trends report include:
Top Search Considerations in 2024
Money Matters in AI and Search
Personalization Priorities
AI’s Impact Beyond Search
Andy Easton, Research Director at Coleman Parkes Research Ltd, highlighted how these insights illuminate the present and future integration of AI in shaping retailers' site search strategies and noted: "the data suggests that AI's influence in B2C retail extends beyond search. As personalized experiences continue to be pivotal for ecommerce success, retailers are progressively harnessing AI to elevate personalization, employing innovative applications such as conversational commerce.”
Algolia is attending Shoptalk on March 18-20 in Las Vegas. Try Algolia AI Search free here or request a demo. Download a free copy of the full B2C Ecommerce Site Search Trends report.
Report Methodology
Commissioned by Algolia and conducted by Coleman Parkes, this report reveals insights from 1,100 participants, comprising 550 IT decision makers (ITDMs) and 550 business decision makers (BDMs) spanning across five key markets including the US, UK, France, Germany, and New Zealand/Australia.
About Algolia
Algolia is a leading provider of AI search solutions, serving over 17,000 businesses and 500,000 developers globally. Renowned for its user-friendly API-First platform and the fastest AI search technology, Algolia is the largest hosted search engine, trusted by businesses and developers for 1.75 trillion searches per year. Backed by a decade of innovation, expertise, and growth, Algolia continuously redefines the search landscape with its commitment to user-friendly solutions, significant scalability, and unmatched speed. Learn more: www.algolia.com
Fonte: Business Wire
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