Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that empower brands to enhance customer engage...
LAS VEGAS: Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced major Adobe Experience Cloud innovations that empower brands to enhance customer engagement by orchestrating impactful cross-channel journeys. A new unified experimentation capability enables brands to increase the volume of tests to pinpoint customer paths that maximize conversion and drive reuse of offers across channels. And Adobe Journey Optimizer capabilities will enable both B2C and B2B brands to enhance journey orchestration with timely, personalized experiences.
“B2C and B2B brands have unique challenges in how they engage customers, and Adobe Experience Cloud solutions can uniquely serve the needs of both sectors,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “By unifying disparate data through Adobe Experience Platform and delivering a comprehensive view of customers, brands can deliver true one-to-one personalization or engage specific buying groups within target accounts.
“Consumers expect brands to keep a close pulse on their preferences, and Marriott is focused on providing a highly personalized experience on every digital channel that is intuitively timed to delight guests,” said Amit Manurkar, VP, Digital Content & MarTech, Marriott International. “The Adobe Experience Cloud is helping our teams across the globe to deliver highly personalized moments at scale throughout the entire journey and across touchpoints, including Marriott’s award-winning Marriott Bonvoy App.”
AEP & AJO Unified Experimentation
Unified experimentation and goal-based optimization services using enhanced statistical models helps marketers, product managers, and developers leverage embedded decisioning capabilities within their customer journeys, to drive reuse of offers across communication channels or optimize the ideal path a customer should take to maximize conversion. Brands can progressively enable experimentation and decisioning across content, channels, audiences, journeys and machine learning models, with centralized administration to push winners, resolve conflicts and manage global hold outs.
AJO Innovations
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Fonte: Business Wire
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