SAN FRANCISCO: Alembic, the leading holistic marketing attribution platform for enterprises, today announced it is deploying an AI supercomputer to power its new composite and causality AI systems. The new platform will feature NVIDIA DGX H100 enabling Alembic to infuse its applications with differentiated AI capabilities.

Alembic is the first company to precisely trace and prove the results of marketing programs and to apply composite AI, causal AI, a graph neural network, and advanced contact-tracing mathematics developed during the pandemic to marketing analytics. The result for enterprise marketing organizations is a crystal-clear understanding of the results and ROI of their various marketing programs and initiatives.

Alembic is also a member of NVIDIA Inception, a global program designed to nurture cutting-edge startups.

“The new Alembic release is the first to use causality mathematics and composite AI to mathematically demonstrate causality in large datasets, initially focusing on marketing ROI. Imagine being able to trace and understand the direct impact of your brand's spending, similar to reversing the butterfly effect of big brand moments,” said Tomás Puig, Alembic co-founder and CEO.

About Alembic Technologies

Alembic Technologies uniquely applies mathematics and AI developed for identifying causes, treatments and mortality during the pandemic to tracing the results of marketing initiatives. It then predicts marketing ROI and revenue based on those results. Alembic accurately models marketing results and proves quantitatively how value is generated by marketing and sales activity, solving a common and persistent problem of quantifying the impact of marketing. Alembic provides a real-time view to optimize all marketing activity and sales funnel movement. The visibility and transparency of marketing spend and outcomes facilitates reporting, informs strategy and breaks down silos between marketing, finance and business operations. Alembic is proud to have Fortune 200 and top brands as customers, including NVIDIA, Texas A&M and North Sails.

Fonte: Business Wire