Strengthening the company’s investment in data quality, oversight and product innovation

PASADENA, Calif.: In a move designed to deepen its leadership position in the consumer behavior insights space, Azira today announced the appointment of Lenny Blyukher as Senior Vice President, Technology, and Amy Holland as Senior Vice President, Product. The appointments underscore Azira’s commitment to meeting the evolving needs of its customer base and represent validation of the company's business strategy by industry veterans.

“This is a critical time in the evolution of location-based insights,” said Azira Chief Executive Officer Gladys Kong. “With their deep experience leading data and analytics-driven technology organizations, our new leaders are the right hires to help Azira meet and exceed the increasing expectations of our customers and partners as well as their consumers.”

Lenny Blyukher (Senior Vice President, Global Technology) will focus on the adtech space, particularly in location-based data, insights, and measurement. With more than two decades of experience in engineering executive positions (including Walmart, NinthDecimal and NearbyNow), he has a proven track record for building cost-effective, high-performance distributed engineering teams.

Amy Holland (Senior Vice President, Product) will be responsible for building out and implementing Azira’s long-range product strategy around changing customer needs and evolving policy. She has more than 25 years of leadership experience – most recently transforming product, licensing and operations for Alteryx, a multinational company providing analytics and data science solutions.

About Azira

Azira LLC, a global consumer insights platform, helps marketing and operational leaders improve their effectiveness with actionable intelligence to drive business results. Its mission is to create a more relevant world where brands are empowered to reach and build relationships with their consumers. With a profound commitment to partnership, trust and transparency, combined with decades of expertise in consumer behavioral analytics, Azira delivers innovative marketing solutions to curate audiences, activate omnichannel campaigns, and understand footfall attribution. It also provides operational insights for use cases such as site selection, trade area analysis, competitive intelligence and more. Azira serves enterprises in retail, hospitality, travel, real estate, financial services and media. A global company, Azira is headquartered in Los Angeles with offices in Paris, Bangalore, Singapore, Sydney, and Tokyo. To learn more, please visit https://azira.com.

Fonte: Business Wire