Keating to lead global brand expansion and accelerate market growth

CONWAY, Ark.: Acxiom, the global leader in customer intelligence, today announced the appointment of Courtney Keating as its new Chief Marketing Officer (CMO), effective immediately. Keating will lead all aspects of Acxiom's global brand and marketing strategy, serving internal stakeholders and a diverse client base. Reporting to John Watkins, Acxiom's Chief Operating Officer and interim company leader, she will fulfill a crucial role within the executive leadership team.

An award-winning marketer and digital transformation leader, Keating brings over two decades of cross-industry experience spanning the consumer lending, fintech, and housing sectors. She has extensive expertise spearheading marketing initiatives, having served in executive roles at GE Capital, CoreLogic, Roostify, and eXp World Holdings. Known for her innovative work with top retailers and financial institutions, Keating has a strong track record of elevating brands and driving growth.

Watkins expressed excitement about Keating's appointment, stating, "This is a pivotal moment for our industry. Brands face new challenges in engaging consumers, amplifying the need for Acxiom's data-driven customer intelligence solutions. Courtney's proven expertise in boosting brand performance, along with her visionary approach, reflect our company's growth trajectory. She is the ideal marketing leader for our continued momentum and the next phase of success."

Voicing her admiration for Acxiom and its people, Keating said, "Acxiom stands out as a model of excellence, driven by teams that place clients and their customers at the heart of everything they do. This commitment, rooted in integrity, innovation, and ethical data practices, is why I joined the company. Together, we will fulfill Acxiom's mission – empowering brands to forge meaningful, lasting customer connections and drive sustainable business growth."

Keating's professional achievements have garnered widespread recognition, including accolades such as HousingWire's Rising Star in 2016, Woman of Influence in 2019, and Marketing Leader in 2021. Most recently, she was honored as an Inman Marketing All-Star in 2023.

Please visit our website for more information about Acxiom and our new CMO Courtney Keating.

About Acxiom

Acxiom® is the global leader in customer intelligence and stands at the forefront of AI-enabled, data-driven marketing. As part of the Interpublic Group of Companies, Inc. (IPG), we specialize in high-performance solutions that boost customer acquisition and retention while fueling growth for the world's biggest brands and agencies. We transform omnichannel marketing strategies and execution using our AI-powered data and identity foundation, cloud-based data management, and martech and analytics services. For over 55 years, our teams across the US, UK, Germany, China, Poland, and Mexico have helped businesses optimize their marketing and advertising investments while prioritizing customer privacy. Find us on LinkedIn and discover more at Acxiom.com, where marketing is made better.

Fonte: Business Wire