Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, a AI-led growth platform for business teams. AI-driven insights, operations, and agents are the futur...
The strategic acquisition will accelerate Census’s roadmap for AI-led customer segmentation, personalization, and data modeling
SAN FRANCISCO: Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, a AI-led growth platform for business teams.
AI-driven insights, operations, and agents are the future of how enterprises operate efficiently and impact business growth. Fulcrum and Census will create a foundation for an AI-driven data collaboration between data and business teams.
Fulcrum is a platform for advanced AI-driven customer segmentation, offering significant advantages in increasing net revenue retention and crafting personalized omnichannel campaigns. This enables business teams to implement more precise, data-driven growth strategies that enhance engagement, usage, and revenue.
“This acquisition is a major step in our mission to provide trusted data to every business team, customer, and application,” said Boris Jabes, CEO and Co-Founder at Census. “Fulcrum’s expertise in AI-based customer segmentation is a perfect fit for Census, enabling us to offer a more robust and comprehensive personalization platform for data and business teams.”
In the coming months, Census will integrate Fulcrum’s technology into its platform, enhancing key collaboration areas along with its top-tier capabilities in data activation and real-time Reverse ETL:
Census’s collaborative toolkits for data transformation, activation, and governance will bring tremendous value to enterprise customers and the broader data community.
To learn how Census is building towards a future of data collaboration, sign up for a product tour here.
About Census
Census is the #1 Data Activation platform that helps enterprises like HubSpot, Activision, Orangetheory Fitness, Canva, Rippling, and Notion revolutionize data-driven business operations. By uniting companies around a single source of truth in the cloud data warehouse, Census empowers every team to launch faster, create more intelligent campaigns, and decrease customer acquisition costs with a visual point-and-click Audience Hub and Reverse ETL connectors to hundreds of marketing and business tools. Census is backed by Sequoia, Andreessen Horowitz, Insight Partners, and Tiger Global. For more information, visit www.getcensus.com or follow @census on Twitter.
Fonte: Business Wire
Successfully completing a Proof of Concept implementation in Athens, the two Italian companies prove that QKD can be easily implemented also in pre-existing…
Eni's VC company invest in the Italian drone company to develop new solutions for industrial plants monitoring
Oracle recognizes Technology Reply’s ability to develop and deliver pioneering solutions through partnering with Oracle
Scheduled for October, the world's largest startup event will bring together more than 2,000 exhibitors in Dubai, UAE
Jenzabar, Inc., a leading technology innovator in higher education, today announced that Jenzabar One was named a Leader in the IDC MarketScape: North…
2024 AUDIT & BEYOND CONFERENCE — AuditBoard, the leading cloud-based platform transforming audit, risk, compliance, and ESG management, wrapped up…
TechCrunch Disrupt 2024 will feature cutting-edge technology from 24 tech startups from South Korea. The Korea Pavilion is presented by Korea Trade-Investment…
In response to the growing demand for AI skills in the workforce, University of Phoenix is excited to announce the launch of new career-focused skill…