Kearns to lead technology research and development for the first company to use AI to measure the revenue impact of marketing in near real time

SAN FRANCISCO: Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Abby Kearns as Chief Technology Officer (CTO). Kearns will lead technology research and development at Alembic, bringing valuable expertise in leading teams building enterprise-grade software. The Alembic platform operates at scale, leveraging one of the world’s fastest supercomputers.

Alembic is pleased to announce the strategic appointment of Kearns, marking a significant milestone in the company’s continued momentum this year. This appointment comes on the heels of Alembic’s Series A funding and the release of its innovative new product capability, which utilizes composite AI to reveal causality in large datasets.

“Now is the perfect time for Abby to join Alembic to enhance our leadership team, lead technology research and development, and help drive and support our growth. With Abby’s technology leadership, we can best respond to the tremendous interest that Alembic is receiving and ensure that Alembic continually leads the world in AI-based marketing analytics,” said Tomás Puig, Alembic co-founder and CEO.

“I was deeply impressed with Alembic’s innovative use of algorithms and AI to accurately surface the true ROI on marketing spend. This sophisticated approach not only sets Alembic apart in the market but also provides invaluable insights for businesses seeking to optimize their marketing strategies and investments. Joining such a talented team has been incredibly exciting, and I look forward to working alongside the team as we continue to enhance our product capabilities and push the boundaries of what AI can achieve in the marketing analytics space,” said Kearns.

Kearns is an accomplished technology executive, board director and angel investor with a proven track record of driving growth and innovation across both Fortune 500 companies and startups, including Puppet, Cloud Foundry Foundation, Pivotal Software, Verizon and Totality. In addition to her executive roles, Kearns is a dedicated board director, currently serving on the boards of Lightbend, StackPath and Invoke.

Alembic is the first company to precisely trace and prove the results of marketing programs by applying composite AI to marketing analytics. Alembic’s composite AI includes techniques such as causal inference, graph neural networks, and advanced contact-tracing mathematics developed during the pandemic. Enterprise marketing organizations benefit from a crystal-clear understanding of the impact of their various marketing programs and initiatives.

About Alembic Technologies

Alembic Technologies provides C-suite executives with a near-real-time view of marketing activity to understand its impact on revenue. By gaining complete visibility into marketing outcomes, Alembic helps to break down silos between marketing, finance, and business operations. The platform leverages cutting-edge mathematics, proprietary algorithms, and composite AI, forming an innovative solution unmatched in the marketplace. Organizations use it to model revenue outcomes, addressing the long-standing challenge of quantifying the impact of marketing on sales. Alembic is proud to work with enterprise companies, including NVIDIA, Texas A&M, and North Sails.

Fonte: Business Wire