Enterprise technology veteran brings significant industry experience to the CX technology leader

LOUISVILLE, Colo.: Alchemer, a global leader in customer feedback management and voice of customer technology, today announced the appointment of Martin Mrugal as the company’s new chief executive officer, effective immediately.

With more than 25 years of experience in the technology industry, Mrugal has a proven track record of driving innovation and growth. Mrugal brings significant expertise in customer experience having led customer strategy and customer success at multiple companies including SAP.

“With deep expertise in both SaaS software and customer experience, Martin is the ideal leader to accelerate Alchemer’s strategy and mission of empowering customers to create meaningful business outcomes through CX and feedback programs,” said John Park, Alchemer Chairman and Partner at KKR. “We have a fantastic team at Alchemer with great technology and are looking forward to continued success under Martin’s direction.”

Most recently, Mrugal served as the Chief Operating Officer for Ellucian where he was responsible for all post-sales functions including professional services, customer success and support. Prior to Ellucian, he led cloud innovation and customer strategy at Citrix as the Chief Customer Officer. Before joining Citrix, Mrugal spent 22 years at SAP where he held multiple executive roles including the head of Customer First, where he created the first global cross-portfolio customer success team.

“My focus has always centered on the customer and exceeding customer expectations; what excites me most about Alchemer is the mission of leveraging customer feedback across channels and interactions to make a real difference in business outcomes,” said Martin Mrugal, CEO of Alchemer. “This role combines my experience in enterprise software and my passion for customer success.”

About Alchemer

Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company.

For more information about Alchemer, visit www.alchemer.com.

Fonte: Business Wire