CHICAGO: Global leading digital content provider, NIQ Brandbank, is proud to announce a new initiative aimed at enhancing product discoverability to better serve women’s health needs. This strategic effort aligns with NIQ Brandbank’s ongoing commitment to innovation and digitalising the shopper experience by providing easy access to products that support women's health, wellbeing and lifestyle.

This new initiative was developed to address what is considered an underserved and underrepresented area – menopause and more generally women’s health. Recently, some retailers have worked to develop menopause friendly sections in store to highlight those products with the hope of educating shoppers on menopause and making products easier to access.

However, with NIQ Brandbank’s new initiative extending beyond menopause and covering all of the possible stages in a women’s life, the goal is to enable other retailers in the UK and US to refine search algorithms and enable women to discover products that are most relevant to their health journey, ensuring they receive the support they need at every stage of life.

The new initiative includes all life stages of women's health including menstruation, fertility and prenatal, pregnancy and lactation, menopause and general health, to ensure all women are supported.

Thea Bourianne, Data Strategy and Solutions Senior Manager at NIQ Brandbank commented, “NIQ Brandbank is dedicated to providing high-quality, innovative products that address the unique health needs of women. Our mission is to empower women through education, access, and support, helping them lead healthier lives."

For more information, please visit https://nielseniq.com/global/en/solutions/brandbank-shopper-experience-platform/.

Fonte: Business Wire