Maximizing Campaign Efficiency with Targeted Voter Segmentation to Eliminate Wasted Impressions

TORONTO: StackAdapt (www.stackadapt.com), a leading multi-channel advertising platform, is excited to announce a new direct integration with L2, a premier provider of voter and consumer data. This integration empowers political advertisers to create, launch, and activate voter audiences within the same day, significantly accelerating the process and enhancing operational efficiency.

With this integration, advertisers can swiftly create custom voter segments in the L2 platform and push them directly into StackAdapt. By removing intermediary steps, audience activation now occurs within hours, keeping campaigns agile and responsive to real-time developments.

"Political advertisers must connect with the right voters quickly, especially during the intense pace of an election cycle," said Mark Positano, Head of Political for StackAdapt. "Our integration with L2 enables immediate audience activation, enhancing both operational efficiency and campaign effectiveness."

With this streamlined approach, advertisers can precisely target voters based on nearly 1,000 data points that include party affiliation, political districts, demographics, and voting history, ensuring every dollar is spent wisely. This means avoiding wasted impressions on those who have already voted and guaranteeing the correct targeted audience is reached, resulting in a more focused and effective campaign.

To ensure political campaigns stay adaptable and reactive, advertisers can quickly activate audience segments, allowing them to adjust their strategy instantaneously as the election unfolds. Leveraging trusted data, both platforms are self-serve, enabling same-day activation without manual support, reducing the process from days to hours.

“We’re thrilled to offer our clients a more efficient way to activate their voter audiences,” said Paul Westcott at L2. “The direct connection with StackAdapt eliminates unnecessary delays and enables real-time adjustments, which are crucial for effective political campaigning.”

This integration also strengthens campaign strategy by enabling the use of StackAdapt’s Incremental Reach Forecasting and Measurement tools, highlighting the value of adding CTV to campaigns. With Waterfall Targeting and Rank-Based Budget Allocation (RBBA), advertisers can automatically prioritize budget spend, ensuring full budget utilization and maximum campaign impact.

By streamlining processes and offering robust political tools, StackAdapt empowers all political campaigns to remain efficient and successful, meeting the demands of fast-paced election cycles with confidence.

About L2

For over 50 years, L2 has set the industry standard for having the highest quality and most comprehensive voter and consumer databases available. The company’s national voter file is the most accurate and frequently updated in the marketplace and contains nearly one thousand segments for traditional and digital targeting. L2’s award winning DataMapping interface is web-based, no downloads or software required. DataMapping provides users with easy access and the ability to download or distribute audiences to L2’s partners.

About StackAdapt

StackAdapt is a multi-channel programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute, and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com.

Fonte: Business Wire