Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success

NEW YORK & LONDON: Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time.

Adverity’s Data Quality Suite enables marketing and analytics teams to quickly identify and resolve potential data quality issues — vastly improving troubleshooting efficiency — adhere to their own best practices, and ensure that reliable, actionable insights are delivered before they reach critical stakeholders, including the C-suite.

“There’s a lot of hidden work involved in data integration that’s essential for future-proofing the value of marketing data. Data needs are constantly evolving, and tasks like updating models, re-transforming data, and fixing quality issues can become major blockers,” Alexander Igelsböck, CEO at Adverity, explains.

“With the ongoing changes in the measurement landscape and new opportunities to leverage AI, it’s more important than ever to provide customers with a platform that simplifies these processes, gives them autonomy, and drives consistent data accuracy. Checking the validity of data before it passes downstream is crucial and minimizes the risk of unwittingly steering marketing performance with unreliable data.”

Specifically, Adverity’s Data Quality Suite introduces three key features:

• Universal Monitors: AI-powered automated data monitoring to ensure data is up to date, without duplicates or missing data.
• Custom Monitors: Monitors that validate data against a company’s own set of data best practices or requirements, such as ensuring mandatory fields are used, or that correct formatting, naming conventions, or list of values are applied.
• Data Quality Overview Page: provides a full picture of all monitoring activity and the overall health of a company’s data in order to easily identify areas of improvement.

With the Data Quality Suite, Adverity reinforces its commitment to ensuring a robust data foundation for its customers. Unlike traditional reporting, where annotations or caveats can be applied, data models require the highest quality inputs to generate accurate insights. Adverity simplifies this process, enabling businesses to confidently leverage their data for successful marketing initiatives.

With the addition of AI-powered transformation capabilities and features that streamline the scaling of marketing data operations, Adverity’s customers can reduce the hidden workloads that arise from maintaining data quality. This leaves teams free to focus on leveraging their data to drive continuous innovation and growth.

About Adverity

Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables marketing and analyst teams to blend disparate datasets to create a single source of truth for their marketing performance.

Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity makes it easy to automate your marketing data operations and have trust in your data.

Adverity was founded in 2015 and is headquartered in Vienna with offices in London and New York. It currently works with leading brands and agencies including Unilever, Bosch, IKEA, Forbes, GroupM, Publicis, and Dentsu.

Learn more at www.adverity.com

Fonte: Business Wire