• LTK Creators are the best way to discover and shop for the gift-giving season - outpacing overall holiday retail sales growth by 5X
• New experience makes it easier for creators to create, share and track gift guides directly in the LTK Creator app to help boost earnings during the biggest sales period of the year
• Creators’ communities can now easily discover, access and follow holiday content in the new dedicated Gift Guide section on a creator’s LTK, powered by the new Products Tab

DALLAS: LTK, the first and largest Creator Commerce™ platform, is announcing an all-new LTK Gift Guide experience for creators and their communities. Just in time for the holiday shopping season, LTK is making it easier for creators to create, share and track Gift Guides in the LTK Creator app and launching a new, dedicated section on creators’ LTK for their communities to find all their Gift Guide content. Powered by the recently launched Products Tab, this new experience is making LTK the best destination for creators and their communities this holiday season.

LTK Creators are the best way to discover and shop for the season, with holiday retail sales driven by LTK Creators growing 5X compared to the overall market growth rate1. The holiday season is the most impactful and important time for creator businesses - with 1.5 orders happening every second and more than $200 purchased every second on average through LTK Creators during the peak buying season in November.

With the new LTK Gift Guide experience in the LTK Creator app, creators can curate up to 100 gift guides for their community - adding up to 100 products per guide - and customize by recipient or product type with unique titles and descriptions. Creators can easily share Gift Guides with their community by linking to a specific gift guide or their Products Tab across any platform.

LTK Co-Pilot will keep a creator’s community informed of any price drop or availability update by automatically sending notifications for favorited items within Gift Guides. LTK Co-Pilot works as a creator’s assistant to retarget and market their community without any extra work on their end - sending more than 890 million emails and push notifications to creator communities this year alone. And, to help LTK Creators make strategic decisions for their holiday content, LTK Creators will soon have access to custom analytics for each Gift Guide, such as items sold, product clicks, commissions and more.

Gift Guides are helping creators’ communities seamlessly discover, access, follow and shop their favorite creator’s holiday content. Shoppers can view the new, dedicated section just for Gift Guides at the top of the Products Tab on a creator’s LTK. The recently launched Products Tab has already had a major impact on creator success with a 75% conversion rate.

“The holiday season is a pivotal time for our creators - who are driving nearly $5B in annual retail sales and outpacing market growth during the holiday season. With more consumers shopping from creators and starting holiday shopping earlier, creators have become the ultimate guide to navigate and help make holiday shopping less stressful,” said Kit Ulrich, General Manager of LTK's Creator Shopping Platform. “The new Gift Guide experience is a turnkey, simple and effective solution for creators to create and share their recommendations while helping them effectively reach and engage their followers.”

LTK Gift Guide is now available to all LTK Creators and their communities. For more information, please visit: www.shopltk.com.

About LTK

As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive nearly $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK shopping platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands - driving more than 44,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.

For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.

1 NRF January 17, 2024

Fonte: Business Wire