With AI powered by Google Gemini, Viral Nation Secure™ introduces brand safety scans and brand fit analysis delivering unrivaled reputation protection for influencer marketing

TORONTO: Viral Nation, a leading global social media marketing and creator agency with a social-first approach powered by its proprietary technology, is thrilled to announce a major update to its groundbreaking and award-winning AI-powered brand reputation solution, Secure. With a focus on identifying brand safety blind spots, Secure ensures unparalleled creator intelligence and brand safety for brands looking to make informed influencer partnership decisions in the ever-evolving digital landscape.

By 2029, influencer marketing ad spend is expected to reach $56 billion—a 60% increase from 2024. As influencers play an increasingly pivotal role in marketing strategies, the stakes for brands are higher than ever. Brand reputation management requires a proactive approach to brand-creator fit and brand safety to maximize ROI in social media marketing spend.

Launched in 2022, Viral Nation Secure™ is tailored to the needs of medium and large enterprises as well as public sector organizations. Powered by Google Gemini, Secure is able to screen and evaluate influencers’ entire public platform history following customizable brand risk settings, for influencer sourcing and vetting that is faster, safer, and more accurately aligned with the company’s core values. With the upgrade to Secure, Viral Nation offers a full package of tools within its CreatorOS platform that continue to build on its strong foundation, with features that expand beyond brand safety to allow for brand-creator fit and business intelligence.

Secure Updates Include:

• AI-Driven Content Analysis: What sets Secure apart is its ability to provide AI-powered analysis of not only text but also video, images, audio files, transcriptions, and even Optical Character Recognition (OCR) data. The ability to analyze historical content and provide ongoing screening of creators saves brands time and reduces the margin for error when evaluating creator safety and alignment.

• Brand Safety Scans: Before a creator relationship is established, Secure allows brands to customize their risk tolerance and sensitivity levels. By scanning for key safety concerns—including hate speech, drug use, and other sensitive content—Secure ensures that the creators partnering with brands align perfectly with their values and standards.

• Brand Fit Analysis: Secure offers enhanced creator intelligence, helping brands connect with the creators who will make the biggest impact. Using advanced AI, the software quickly classifies content by topic, style, and age rating. Secure also detects past paid ads, sponsorships, and even unpaid brand mentions including logo detection, offering unique insights to deliver more natural collaborations between brands and creators.

• Multilingual Capabilities: With robust logo detection and multilingual analysis, Secure ensures that brands can easily identify diverse, natural-fit creators for their campaigns, enhancing both reach and authenticity. This feature also ensures brand safety standards are upheld by creators who publish content in any major language, allowing brands to reach audiences in international markets without jeopardizing their values.

• Timely Reporting: Secure can scan 15 years’ worth of content across all major platforms, provide analysis, and flag potential risks more quickly and accurately than other solutions.

“Influencer marketing has grown exponentially, making it more important than ever for brands to protect their reputations while staying competitive and engaging,” said Viral Nation Co-founder and CEO Joe Gagliese. “With our proprietary AI technologies, CreatorOS and Secure, we are setting a new standard in brand reputation management by enabling brands to detect potential blind spots and see around corners at the speed of social media. Not only does this ensure greater brand safety, but it also allows for deeper creator intelligence to maximize the opportunity in each creator partnership.”

As a global authority in social-first and creator-first technology, Viral Nation stands alone with the only unified tech stack that adeptly and securely caters to all requirements of social-first brand evolution. Viral Nation technology solutions have been critically acclaimed, including being recognized as winners in the technology categories of the 2024 SXSW Innovation Awards, 2024 Martech Breakthrough Awards, and 2023 Merit Awards.

To learn more about Viral Nation Secure™, please visit: https://www.viralnation.com/solution/secure/, and watch our latest overview video.

About Viral Nation

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. Viral Nation powers global growth for brands like e.l.f. Cosmetics, Audible, A24, The Coca-Cola Company, MGM Resorts International, Microsoft, Meta, Tencent, Vivid Seats, Zillow, and Walmart, redefining how brands engage and thrive in an ever-evolving digital world. For more information, please visit www.viralnation.com and follow us on LinkedIn, X, Instagram, YouTube, and TikTok.

Fonte: Business Wire