The company is excited to be returning to the SEMA Show this November to showcase new offerings for wholesale and e-commerce.

LOUISVILLE, Ky.: Aftermarket Performance Group (“APG”) has appointed Richard Willis as Chief Executive Officer, effective immediately. The appointment follows new ownership and support of APG by several financial backers including Monroe Capital. APG is a vertically integrated distributor, e-tailer, and manufacturer of performance automotive aftermarket parts and accessories serving the 4X4 / off-road, pickup truck, and compact performance segments. With Mr. Willis at the helm, APG will continue to focus on its core businesses, striving to uphold its legacy as an industry leading service provider built by enthusiasts, for enthusiasts. APG will also return to the SEMA Show this November 5-8, 2024 in Las Vegas, NV to showcase new offerings for wholesale and e-commerce.

“In searching for a CEO, Richard’s extensive experience leading a diverse set of companies and consistently driving sales by focusing on the fundamentals made it clear that he was the right leader to take the reins,” said David Blatte, Chairman of Aftermarket Performance Group. “We’re confident that he will successfully lead the company through its next phase of growth.”

Mr. Willis has been a CEO for twenty-three years, running numerous companies across various industries including retail, pharmacy, media/publishing, e-commerce, manufacturing, and distribution, with annual revenues ranging from $200 million to over $2 billion.

“I am thrilled to be taking over as CEO of APG at a time of immense opportunity for growth and innovation across the business,” said Richard Willis, CEO of Aftermarket Performance Group. “Together with the team at APG, we will continue to improve, enhance, and maximize each facet of the business with the goal of strengthening existing business relationships and investing in the future.”

SEMA Show (November 5-8, 2024 in Las Vegas, NV) attendees can find APG at booth 59173, where APG will showcase new offerings for wholesale and e-commerce. For vendor appointments, please contact Dawn Dillion at Dawn.dillon@apgteam.com.

About Aftermarket Performance Group (APG)
Aftermarket Performance Group (APG) is a vertically integrated distributor, e-tailer, and manufacturer of performance automotive aftermarket parts and accessories serving the 4x4 / off-road, pickup truck, and compact performance segments. APG is a company founded by enthusiasts, for enthusiasts, driven by exceptional service. For more information, please visit www.aftermarketperformancegroup.com.

Fonte: Business Wire