Centralized approach to localization significantly improves efficiencies across translation supply chain

CHALFONT ST PETER, England: Zoho, the Chennai-headquartered global technology company, has significantly improved the quality of its translations, while reducing costs by 64%, by centralizing its website localization processes for non-English speaking markets with RWS. The turnaround time for translated content has also been reduced from 10 to 3 days, across 23 languages for its website content and product documentation.

Zoho, trusted by more than 100 million users globally, offers a range of products and services to help customers run their business more efficiently. Its customers include FedEx, Ikea, Philips and Amazon.

In 2017, Zoho turned to RWS to transform the way it localizes content across its website and product documentation – which took up to 10 days to translate. The company, which previously worked with a network of translation agencies and freelance translators, wanted to improve the consistency and quality of its customer-facing content in non-English speaking markets.

“RWS has helped us streamline our website content translation efforts for non-English speaking markets, providing us with swift turn-around times. Working with their team has been a great experience for us,” commented Arivuchelvan Panneerselvam, Member Leadership Staff, Zoho’s Creative Team.

RWS’s translation management system centralizes Zoho’s localization process. Content created within Zoho’s content management system is automatically routed to RWS’s language specialists, who translate content to the highest standards. The platform co-ordinates the entire translation supply chain, ensuring the deadlines are met and that content is error-free, consistent and culturally nuanced.

“Zoho has always been at the forefront of innovation and has built a solid reputation for delivering the highest standards to its customers,” said Amanda Newton, President of Global Content Services at RWS. “Its traditional translation processes have been replaced with a centralized localization strategy, underpinned by our AI-enabled technology, services and people, ensuring that it will continue to deliver quality content and uniform brand messaging across 23 languages.”

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About RWS

RWS Holdings plc is a unique, world-leading provider of technology-enabled language, content and intellectual property services. Through content transformation and multilingual data analysis, our combination of AI-enabled technology and human expertise helps our clients to grow by ensuring they are understood anywhere, in any language.

Our purpose is unlocking global understanding. By combining cultural understanding, client understanding and technical understanding, our services and technology assist our clients to acquire and retain customers, deliver engaging user experiences, maintain compliance and gain actionable insights into their data and content.

Over the past 20 years we’ve been evolving our own AI solutions as well as helping clients to explore, build and use multilingual AI applications. With 45+ AI-related patents and more than 100 peer-reviewed papers, we have the experience and expertise to support clients on their AI journey.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all of the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific, Africa and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).

For further information, please visit: www.rws.com.

Fonte: Business Wire