The move signals a new phase at the intersection of creativity and technology. It will unlock even more growth potential for Valtech's clients through experience innovation

NEW YORK: Today, Valtech, the Experience Innovation company, announced the promotion of David DeCheser to Global Chief Creative Officer. This move cements Valtech's approach to injecting creativity into its integrated OneValtech model, which sets it apart from other siloed consultancies.

"In today's digitally accelerated world where AI is driving disruption and transformation, creativity has rapidly become a strategic priority for businesses and brands looking to innovate and grow," said Olivier Padiou, CEO at Valtech. "We believe the enterprises that orient their C-suite and tech investments around experience innovation will drive more loyalty, customer lifetime value, and leadership. And we see creativity fueled by AI as the spearhead of that growth driver."

By elevating the role of creativity across our current strengths in commerce, data foundations, cloud platforms, and generative AI, we can support the entire C-suite in solving today's most pressing business challenges, added Padiou.

Creativity 2.0

Valtech has accumulated industry recognition through its Pantene Hair Has No Gender campaign, which made Ad Age's list of top 30 campaigns in 2022 and received a Cannes Lions and a Drum Grand Prix in 2023, among other accolades. Through organic growth and key strategic acquisitions such as Radon (Sweden), Union (United States), and Headways Media (Mexico City), Valtech has been globally scaling its creative, marketing, martech, media, and production studios capabilities as it builds out robust offerings for today's modern CMO.

"Creativity has emerged as a driving force of differentiation and collaboration across increasingly connected digital and data-enriched businesses," says David DeCheser, Global Chief Creative Officer at Valtech. "The disruptive power of AI coupled with the increasing pace of digital change is demanding the C-suite to come together like never before to drive growth and transformation."

In his new role, DeCheser will lead a globally connected team of strategists, designers, storytellers, and creative technologists across Valtech's offices in North America, LATAM, Europe, Asia-Pacific, and the Middle East. He will drive strategy and creative direction for clients such as Universal Studios, Lexus, LEGO, Mandarin Oriental, LVMH, P&G, and Mars.

DeCheser, who has been with Valtech for over three years, was previously VP and Group Executive Creative Director at R/GA. There, he led award-winning work for ESPN, LEGO, Mailchimp, Volvo, E*TRADE, and more.

Tech and creative DNA

DeCheser’s promotion comes off the heels of several new creative experts joining the business within the last few months, as well as the recent acquisition of Kin + Carta in May, which complimented Valtech's already robust offering and added more expertise in cloud, product development, data, and enterprise AI capabilities.

Valtech's recent win of Subaru reinforces the business's unique marketing positioning at the intersection of technology and creativity.

About Valtech

Valtech, the global leader in Experience Innovation, exists to unlock a better way to experience the world. By delivering sustainable, human-centric digital solutions that prepare businesses for the future, we empower brands to leapfrog the competition and surpass best practices.

Our 8,000-strong team in 24 countries crafts intelligent, personalized experiences that blend crafts, categories, and cultures. At the intersection of data, AI, creativity, and technology, we touch lives, grow businesses and unlock value in a digitally accelerated world. Our clients include the world's best-known brands, such as L'Oréal, LVMH, Mars, P&G, Volkswagen, Dolby, Santander and BBC. See our work at Valtech.com.

Fonte: Business Wire