• McAfee® Deepfake Detector alerts people in seconds if it detects AI-generated audio in a video, helping consumers discern real from fake content online.
• The world’s first AI-powered and automatic deepfake detector will be preinstalled on select HP Copilot+ PCs,i empowering people to engage with online content more confidently in an increasingly AI-driven world.
• Leveraging the processor’s NPU on the HP OmniBook Ultra Flip and HP OmniBook X Next-Gen AI PCs, McAfee Deepfake Detector swiftly identifies AI-generated audio in videos while maximizing privacy and achieving a performance increase over cloud-based models with on-device processing.

SAN JOSE, Calif.: McAfee, a global leader in online protection, today announced that McAfee Deepfake Detector is preinstalled on the HP OmniBook Ultra Flip and HP OmniBook X Next-Gen AI PCs. With AI-generated deepfake videos rapidly spreading across the internet and social media, the line between reality and fabrication has never been blurrier. To tackle this growing threat of AI-driven scams and misinformation, McAfee has collaborated with HP to bring cutting-edge deepfake detection technology to consumers on select HP Copilot+ PCs. Enhancing this effort, McAfee’s Smart AI Hub remains a trusted resource, offering up-to-date information and educational content on AI, cybersecurity, deepfakes, and AI-powered scams, and empowering consumers to join the fight against scammers.

As The World Economic Forum’s Global Risks Report 20241 ranks misinformation and disinformation as the top global threats for the next two years, the rise of AI-generated ‘deepfake’ videos online compounds these challenges. McAfee’s automatic, AI-powered deepfake detection technology gives consumers an essential tool for assessing the authenticity of online videos with audio. It also empowers consumers to navigate their online lives confidently, leveraging the neural processing unit (NPU) to maximize on-device processing and offer a consumer-friendly combination of privacy and performance.

“Advancements in AI have made it easy to generate sophisticated deepfakes, effectively blurring the lines between reality and fiction. McAfee Deepfake Detector is doing a superb job helping consumers tell what is real versus what is fake online,” said Samuel Chang, Senior Vice President, Consumer Personal Systems at HP Inc. “It's a vital tool that provides everyday value in defending against AI-facilitated scams and we are excited to have this feature on the HP OmniBook Ultra Flip and HP OmniBook X.”

“Although AI-generated content isn't always designed to deceive, the ability to distinguish real from manipulated videos helps consumers to make better-informed decisions,” said Steve Grobman, Chief Technology Officer at McAfee. “This is especially important today, as we see deepfake technology being used to spread misinformation in every sphere, from politics to pop culture. Thanks to our advanced, AI-powered technology and our collaboration with HP, we’re using AI for good and giving more people the tools to confidently navigate the tsunami of misinformation and deepfakes we're seeing today. We’re thrilled to have the chance to provide consumers with the power of our deepfake detection capabilities with HP.”

Enhanced performance, with privacy safeguards

With McAfee® Deepfake Detector now available on select HP Copilot+ PCs, consumers who opt in will be alerted within seconds if AI-altered audio is detected in videos, without the need for manual video uploads. Trained on hundreds of thousands of samples and counting and leveraging the power of the NPU on HP Copilot+ PCs, McAfee’s AI detection models perform the entire analysis directly on the PC, maximizing on-device processing to keep private user data off the cloud. McAfee does not collect or record a user’s audio in any way, and the user can turn audio detection on or off at any time.

McAfee Deepfake Detector enhances privacy and processing speed, and improves battery life, by leveraging the NPU for on-device analysis. This not only improves the user experience by allowing consumers to make informed decisions about the content they view but also protects them from cybercriminals manipulating audio within videos. McAfee Deepfake Detector runs quietly in the background, ensuring consistent PC performance, whether a consumer is gaming, browsing, or watching videos, reliably shielding users from deceptions and alerting them to potential scams without disrupting their activities.

HP’s next generation of AI PCs are designed for AI beginners and professionals alike who need a device optimized for speed and smooth performance to boost productivity and accelerate creativity. Through the power of a turbocharged NPU,ii HP delivers unique Copilot+ PCs experiences and the confidence of advanced security with McAfee Deepfake Detector.

Availability and Pricing

McAfee® Deepfake Detector is available for English language detection on the OmniBook Ultra Flip and HP OmniBook X Next-Gen AI PCs, in the US, UK, Australia, India, and Ireland.

Consumers can purchase an HP Copilot+ PC with McAfee preinstalled here.

About HP

HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit http://www.hp.com.

About McAfee

McAfee Corp. is a global leader in online protection for consumers. Focused on protecting people, not just devices, McAfee’s consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protect their families, communities, and businesses with the right security at the right moment. For more information, please visit https://www.mcafee.com/.

___________________________

1 Global Risks Report 2024
i Availability of HP's Copilot+ PC features varies by device and market. Copilot in Windows requires Windows 11. Some features require an NPU. Timing of feature delivery and availability varies by market and device. Requires Microsoft account to log in. Where Copilot in Windows is not available, the Copilot key will lead to the Bing search engine. See http://aka.ms/WindowsAIFeatures.
ii All performance specifications represent the typical specifications provided by HP's component manufacturers; actual performance may vary either higher or lower.

Fonte: Business Wire