CES 2025 demo to showcase P3 digital services’ AI Voice Personal Assistant co-pilot secured by VicOne’s in-vehicle AI Guardian solution

DETROIT & TOKYO: VicOne, an automotive cybersecurity solutions leader, today announced a demonstration at CES 2025 of its AI Guardian solution securing the SPARQ AI Voice Personal Assistant from P3 digital services, a leading provider of in-vehicle infotainment (IVI) services. P3 group’s booth at CES 2025 (LVCC, West Hall – 4266) will host the joint demonstration of the combined solution.

Also at CES 2025, Jay Yaneza, cybersecurity architect with VicOne, is scheduled to speak 11:30 a.m. January 9 at the Amazon Web Services (AWS) Theater on “GenAI: Transformer of Automotive Product Security Risk Management in SDV Era.” Attendees will learn how VicOne harnesses the right AWS AI services to empower UD Trucks. This helps the leading Japanese commercial vehicle manufacturer in overcoming complex risk management challenges associated with new software-defined vehicles (SDVs), such as resource limitations, data overload and the complexity of addressing United Nations Regulation No. 155 (UN R155), “Uniform provisions concerning the approval of vehicles with regards to cyber security and cyber security management system.”

P3 digital services’ SPARQ AI Voice Personal Assistant is an intuitive automotive co-pilot offering hands-free control, navigation support and personalized assistance for drivers. AI Guardian, part of VicOne’s Smart Cockpit Protection portfolio, is an in-vehicle solution that shields AI-based applications such as P3’s SPARQ AI Voice Personal Assistant from data leaks caused by AI prompt injections, unsecure outputs and vulnerable or unsecure third-party plug-ins.

“Drivers can seamlessly control car functions, adjust the temperature instantly or change the music at any time with our AI Voice Personal Assistant; meanwhile, VicOne’s AI Guardian averts leaks of sensitive data and addresses all security risks,” said Marius Mailat, chief technical officer and managing director at P3 digital services. “The dependable protection delivered by VicOne fosters trust among vehicle users that they can securely take advantage of the innovative safety and convenience benefits uniquely enabled by AI Voice Personal Assistant.”

Added Max Cheng, chief executive officer of VicOne: “AI Guardian monitors and protects the P3 digital services solution, ensuring that no cyberattacks can reach the SPARQ AI Voice Personal Assistant, and prevents unexpected privacy breaches and data leakage. We are proud to showcase the capabilities and security of our combined solution with P3, as we are confident that it is precisely the type of leading-edge, AI-driven functionality on which automakers will differentiate their offerings in the years ahead.”

SPARQ AI Voice Personal Assistant is part of P3’s flagship SPARQ OS infotainment platform. This state-of-the-art cockpit solution has over 200 apps and functions in its diverse and ever-expanding app store, and it is pre-equipped with smart navigation and other enabling features. These include SPARQ’s inbuilt digital and personal voice assistant, with charging, a huge selection of services and entertainment. Every road journey can be enriched, whether a trip to the corner shop or a transcontinental adventure.

Why Android Automotive?

Android Automotive is the fastest-growing IVI operating system (OS) today. It delivers inherent openness, customization capability and scalability. And the vast number of highly creative Android developers around the globe ensure that there is continuous proliferation of new apps that put the driver and passengers at the center of the cockpit experience. That's why vehicle manufacturers everywhere are choosing Android Automotive for their next generation IVI systems.

P3 created the dynamic SPARQ OS infotainment solution to fully leverage the power and capability of Android Automotive, and OEMs and their customers all benefit. Major car, truck and motorcycle makers have deployed P3 innovations.

P3 digital services is part of P3 group, a leading international technology consulting and software development company with a rapidly growing team of more than 1,800 consultant engineers working to develop and implement solutions to today’s complex technology challenges.

The world’s automobiles are growing steadily more complex and vulnerable to cyberthreats in the adoption of more AI, connectivity, advanced driver assistance systems (ADAS) and automated driving systems (ADS). Cyberattacks in the space are growing more prevalent and intricate, with the automotive-manufacturing supply chain emerging as a prime target of criminals.

Founded and singularly focused on spearheading innovation in vehicle cybersecurity, VicOne provides the most advanced and comprehensive solutions to the automotive industry and galvanizes collective expertise from the sector’s broadest cast of best-of-breed partners, such as P3 digital services. Original equipment manufacturers (OEMs) and suppliers trust VicOne’s purpose-built solutions to stay ahead of evolving threats and safeguard vehicles, drivers and sensitive data.

Meet VicOne and its array of partners at CES 2025, which is scheduled for January 7-10 in Las Vegas. To learn more about VicOne’s involvement at CES 2025, please visit https://vicone.com/ces.

About VicOne

With a vision to secure the vehicles of tomorrow, VicOne delivers a broad portfolio of cybersecurity software and services for the automotive industry. Purpose-built to address the rigorous needs of automotive manufacturers and suppliers, VicOne solutions are designed to secure and scale with the specialized demands of the modern vehicle. As a Trend Micro subsidiary, VicOne is powered by a solid foundation in cybersecurity drawn from Trend Micro’s 30+ years in the industry, delivering unparalleled automotive protection and deep security insights that enable our customers to build secure as well as smart vehicles. For more information, visit vicone.com.

About P3 digital services

With 28 years’ experience in automotive industry consulting and software development, P3 creates customized In-vehicle Infotainment (IVI) systems based on Android Automotive OS, the fastest-growing IVI operating system today. SPARQ OS is P3’s pioneering IVI solution that helps car manufacturers to differentiate by delivering advanced top-bottom custom Human-Machine Interface (HMI), service layer and Vehicle Hardware Abstraction Layer (VHAL) integration. Major car, truck and motorcycle makers have benefitted from P3 innovations, having deployed SPARQ OS as their core IVI system. P3 digital services is part of P3 group, a leading international technology consulting and software development company with a rapidly growing team of more than 1,800 consultant engineers working to develop and implement solutions to today’s complex technology challenges. www.sparqos.com, www.p3-group.com.

Fonte: Business Wire