MINNEAPOLIS: Direct Source, a leading retail technology consultant and provider, has partnered with BlueFletch, a leader in frontline mobile device security solutions, to solve the pressing need for seamless technology integration in the retail industry. This collaboration aims to improve digital and in-store integration, adopt smarter analytics and AI tools, and enhance security and loss prevention measures.

In today’s competitive market, retailers strive to deliver a unified customer experience across online and physical stores by leveraging advanced technologies. However, integrating AI into POS systems and other operational areas presents significant challenges that often require either extensive in-house development or finding technically viable solutions. Together, Direct Source and BlueFletch aim to simplify integration and provide an all-encompassing and cost-effective solution to these challenges.

BlueFletch offers a premier suite of software tools tailored to enhance operational efficiencies for employees, maximizing productivity, security, and authentication for shared Android devices in the workplace. This solution also allows businesses to significantly reduce the costs associated with managing employee passwords and streamlines the day-to-day workflows of frontline workers.

BlueFletch's advanced toolset enables single sign-on (SSO) authentication of users through your identity provider and easy management of revalidation for secure, efficient login. The Device Finder capabilities locate lost, misplaced, or stolen workforce devices with advanced tracking and trigger audible alerts to ensure quick recovery and decrease incidents of device loss.

“This partnership empowers retailers and their staff by streamlining frontline operations,” said President of Direct Source, Brad Fick. “Combining our expertise allows us to address key challenges and help organizations undergoing hardware refresh cycles deploy devices efficiently without needing expensive third-party specialists.”

Retailers can efficiently tackle critical operations and security issues by integrating BlueFletch's enterprise mobility solutions with Direct Source's offerings. These solutions seamlessly integrate with existing identity provider systems like Azure AD, Okta, and Active Directory, offering advanced security features such as passwordless authentication with NFC badge tap and biometric verification capabilities.

“The partnership between Direct Source and BlueFletch is rooted in a shared vision to provide retailers with robust solutions that simplify operations and enhance security,” said Richard Makerson, CEO of BlueFletch. “Our technology not only solves numerous problems with a suite of features but also comes with a hands-on, consultative approach to make integration as customized and easy as possible, reducing downtime and not overloading infrastructure and operations teams.”

Features such as Secure Device Mode improve checkout accountability and reduce device loss by ensuring authorized users are always logged in within a timeout period. Support Agent streamlines troubleshooting and reduces downtime with custom dashboards and advanced analytics, enhancing warehouse management systems and significantly benefiting warehouse operations.

Visit Direct Source at NRF 2025, booth #6039 to learn how Direct Source and BlueFletch can provide retailers with robust solutions that streamline operations and enhance security.

About Direct Source:

Headquartered in Minneapolis, Minnesota, Direct Source (www.directsource.com) is a nationwide consultant and technology solutions provider for tier-one retail, convenience, restaurant and lodging industries, with a network of more than 2,500 installation specialists. Direct Source’s hardware procurement, software development, integration, installation and deployment services are designed to help maintain a competitive edge and improve site productivity and customer service. Always vendor-neutral, the company draws upon its innovative and industry-encompassing experience to recommend technologies that help clients operate faster, smarter and more profitably.

About BlueFletch:

Based in Atlanta, BlueFletch is an award-winning innovator in the mobility industry, focused on helping enterprises secure, manage, and support their shared workforce mobile devices. The flagship product BlueFletch Enterprise is trusted by the Fortune 1000 in retail, transportation, healthcare, logistics, and warehousing worldwide. Providing a customized Android launcher, mobile SSO, support and analytics, and device tracking and management for workforce devices, BlueFletch Enterprise helps ensure an organization’s mobility initiatives are effective and secure. Learn more at https://www.bluefletch.com

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Fonte: Business Wire