Company Will Use New Funding to Accelerate Product Development and Add Top Engineering, Sales and Marketing Talent

NEW YORK: Raspberry AI, a leading generative AI platform for fashion creatives, today announced it has secured $24 million in Series A funding led by Andreessen Horowitz (a16z). Existing investors Greycroft, Correlation Ventures and MVP Ventures also participated in the round, along with notable angel investors including Gokul Rajaram and Ken Pilot. Raspberry AI will use the new funding to accelerate its product development and add top engineering, sales and marketing talent to its team. Under Armour, MCM Worldwide, Gruppo Teddy and Li & Fung are among the global fashion leaders using Raspberry AI to rapidly create and iterate apparel, footwear and accessories styles.

“Over the past five years, the combination of fleeting social media trend cycles, the on-demand economy, consumers’ insatiable appetite for newness and the rise of fast fashion has fundamentally changed the way consumers shop,” said Cheryl Liu, CEO and founder of Raspberry AI. “As a result, brands and manufacturers are being challenged to change the way they design and develop products. We’re excited to partner with these visionary investors to empower fashion creatives ranging from designers to product developers to marketers with next-generation tools that allow them to create and market best-selling products more quickly, efficiently and sustainably.”

Brands’ and manufacturers’ creative teams are seeking technology solutions that help them accelerate each stage of the fashion product development cycle to increase speed to market and profitability while reducing costs. Raspberry AI’s end-to-end digital visualization platform frees brands across tiers from luxury to mass market from having to wait three weeks or more for physical samples and reduces rote design tasks from hours to seconds, so they can focus on creating and iterating products their customers will love.

“Raspberry AI supercharges creative teams by leveraging AI at every stage of the design workflow,” said Bryan Kim, Partner, Andreessen Horowitz. “The comprehensiveness and technical depth of the platform have led to strong customer love and some of the strongest engagement metrics we’ve seen for AI tools. We believe that Raspberry AI will rapidly scale and transform the way creative teams design and develop retail products.”

The Raspberry AI platform instantly turns designers’ sketches into photorealistic renderings that show in minute detail how products will look, fit and drape in real life. Common design tasks such as visualizing how a previous best-seller would look in new fabrics traditionally required weeks of waiting for a physical sample to arrive from overseas or numerous hours making changes using traditional photo-editing software. With Raspberry AI, designers can now instantly generate a final rendering of any new fabrication in 10 seconds and then seamlessly generate the assets and technical drawings needed for manufacturing—saving time and cost and enabling limitless design iterations.

Raspberry AI’s algorithms are trained to understand the nuances of fashion, apparel, footwear and accessories and recognize industry-specific design and manufacturing terms, making it easy for designers to turn text prompts into lifelike images and for marketing teams to generate visual content for any channel without having to invest in destination photoshoots.

“Raspberry AI provides powerful tools that fit our unique fashion design needs,” said Mattia Giorgi, Head of AI and Innovation, Gruppo Teddy. “The solution gives our team the freedom to quickly create, iterate and bring their visions to life through highly realistic renderings that capture even the most subtle design details, helping us translate market insights into designs that excite our customers.” 

Raspberry AI’s machine learning team also works with enterprises to custom train AI models to learn their brands’ unique DNA, aesthetic and fabric libraries. The company plans to expand its gen AI capabilities beyond fashion into home, furniture and other retail categories in the coming year.

About Raspberry AI

Raspberry AI provides an AI image-generation platform that helps retail brands increase revenue and speed to market by understanding consumer demand and creating highly sought-after designs and marketing assets in minutes. The platform enables brands to create full mood boards, lifestyle photography, product photography and technical drawings through text prompts. Boston Proper, Gruppo Teddy, Li & Fung, MCM Worldwide and Under Armour are among the leading fashion companies using Raspberry AI to streamline workflows and accelerate product development.

To learn more, visit Raspberry AI.

Fonte: Business Wire