Despite Global Economic Uncertainty, there is Cause for Optimism in 2025

NEEDHAM, Mass.: #ANDROID--According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 2.4% year-over-year (YoY) to 331.7 million units in the fourth quarter of 2024 (4Q24). This marks the sixth consecutive quarter of shipment growth, closing the whole year with 6.4% growth and 1.24 billion shipments, marking a strong recovery after two challenging years of decline. We expect the market to continue growing in 2025, albeit at a slower pace, as refresh cycles continue growing and pent-up demand is fulfilled.

“The strong growth witnessed in 2024 proves the resilience of the smartphone market as it occurred despite lingering macro challenges, forex concerns in emerging markets, ongoing inflation, and lukewarm demand,” said Nabila Popal, senior research director for Worldwide Client Devices, IDC. “Vendors successfully adjusted their strategies to drive growth by focusing on promotions, launching devices in multiple price segments, interest-free financing plans, and aggressive trade-ins—fueling premiumization and boosting low-end devices—especially in China and emerging markets. While we remain optimistic about continued growth in 2025, the threat of new and increased tariffs from the new US administration has elevated uncertainty across the industry, driving some players to seek preventative measures to mitigate risks; however, thus far, the impact has been minimal.”

While Apple and Samsung maintained the top two positions in Q4 and for the year, both companies witnessed YoY declines, and their shares shrunk thanks to the super aggressive growth of Chinese vendors this year—who drove the overall market by focusing on low-end devices, rapid expansion and development in China. Outside of Apple and Samsung, Xiaomi came in third for the quarter and the year, with the highest YoY growth rate among the Top 5 players. Transsion placed fourth but tied with vivo for the quarter and with OPPO for the year as competition intensified between the three.

“This past quarter was particularly remarkable for the largest Chinese smartphone vendors: Xiaomi, Oppo, Vivo, Honor, Huawei, Lenovo, realme, Transsion, TCL, and ZTE. They achieved a historic milestone as they shipped the highest combined volume ever in a quarter, representing 56% of the global smartphone shipments in Q4,” said Francisco Jeronimo, vice president for EMEA Client Devices, IDC. “While their core markets remain China and Asia, these brands are rapidly expanding their footprint throughout Europe and Africa, driven by the strong performance of their low-end and mid-range devices. Notably, Huawei stands apart, with most of its shipments in the high-end and premium segments, underscoring its distinct market positioning in China.”

"Despite the continued growth across several regions, we have seen a decreased demand for foldables in the market, despite intensified promotions and marketing,” said Anthony Scarsella, research director for Client Devices, IDC. "Vendors have started shifting R&D away from foldables as consumer interest remains flat. Moreover, numerous vendors are prioritizing new AI advancements at the expense of foldables as AI is increasingly featured on more devices, particularly at the market's upper echelon thanks to GenAI.”

Table Notes:

* IDC declares a statistical tie in the worldwide smartphone market when there is a difference of 0.1% or less in the share of revenues or shipments among two or more vendors.

• Data are preliminary and subject to change.
• Company shipments are branded device shipments and exclude OEM sales for all vendors.
• The "Company" represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
• Figures represent new shipments only and exclude refurbished units.

About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.

For more information about IDC's Worldwide Quarterly Mobile Phone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com.

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About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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Fonte: Business Wire