SAN LUIS OBISPO, Calif.: Industry leading online advertising platform iPromote announces new CEO Mitchell Leiman joining the company to start off 2025 on a high note. iPromote provides programmatic solutions for digital advertising at scale, to drive results for any business with any size budget.

“I joined iPromote because I see tremendous potential in its mission to make digital advertising accessible and successful to businesses of all sizes,” says Leiman. “The company's technology platform already transforms how resellers help their clients succeed in digital advertising. And we have a clear opportunity to build on this foundation. I look forward to working with our team to scale these solutions and expand our market impact.”

Leiman has over two decades of experience in the technology sector, focused on driving profitable growth in the digital advertising and marketing sector. Most recently he spent five years at Gannett as the General Manager of their Digital Marketing Solutions and WordStream businesses along with other leadership roles. Prior to that, Leiman had executive roles at Cimpress/Vistaprint, Constant Contact and was a Partner at Bain & Company.

“For over two decades, iPromote has built a strong foundation in digital advertising technology,” adds iPromote Co-Founder Jason Brown. “Mitchell's leadership marks an important next chapter for our company. His experience and vision align perfectly with our mission to drive innovation and deliver value for our partners worldwide. I'm confident that under Mitchell's direction, iPromote will accelerate its growth while maintaining our commitment to our partners' success.”

Leiman started on January 6, 2025. iPromote’s primary investor is Boston-based private equity firm Cohere Capital. iPromote continues to transform how businesses access and succeed in digital advertising, now with expanded leadership to drive the next phase of growth.

About iPromote: iPromote makes digital advertising accessible and affordable to every business through technology designed to service and support the unique needs of the SMB market. We empower resellers to sell digital advertising efficiently and at scale through tools and technology built with an advanced level of automation to optimize ad spend on every channel. Our Demand Site Platform removes the middle man allowing ads to be placed directly on some of the biggest sites on the web directly from our platform.

Fonte: Business Wire