Generative AI streamlines translation of member communications and documents for Medicare Advantage Organizations

TORONTO: Messagepoint announced today that it has been named a winner for the second consecutive year in the 2025 BIG Innovation Awards, presented by the Business Intelligence Group, in the software category. The Healthcare Touchpoint Exchange, a SaaS solution designed to support Medicare Advantage Organizations (MAOs) in preparing health plan materials, was recognized for its groundbreaking new AI-powered translation capabilities.

“The demand for translated Medicare Advantage materials has surged in the last few years due to regulatory changes and growing recognition of diverse member needs. For years, MAOs have relied on fragmented, expensive and time-consuming translation services for member materials, frequently rushing to meet the stringent deadlines of the Centers for Medicare and Medicaid Services,” said Sohail Malik, vice president, Healthcare Solutions at Messagepoint. “Messagepoint’s AI-powered translation and translation accuracy checks enable translation of these complex materials faster, more affordably and with greater accuracy than ever before. We’re honored to be recognized by the Business Intelligence Group for this innovation.”

The Healthcare Touchpoint Exchange leverages Messagepoint’s no-code content authoring environment to automate and streamline the preparation of complex, regulated documents—including the Annual Notice of Change (ANOC), Evidence of Coverage (EOC) and Summary of Benefits (SB)—as well as other communications, such as pre- and post-enrollment materials and marketing materials.

This award centers on the platform’s innovative AI-powered translation and translation accuracy capabilities, powered by Messagepoint’s proprietary AI engine, MARCIE, which include:

• AI-powered translation into 60+ languages up to 20 times faster than humans
• AI-powered accuracy checks that validate semantic meaning, formatting, variables and named entities are consistent across all language versions of a communication, significantly reducing quality assurance time and preventing translation errors
• Integrated glossaries that align AI translations with corporate and industry-specific terminology

In preparation for the 2025 Annual Enrollment Period, the Healthcare Touchpoint Exchange helped teams reduce translation workloads by 50%, reduce translation costs by over 60% and save thousands of hours in quality assurance.

“Humanity relies on innovation to improve our lives and the planet,” said Russ Fordyce, CEO of the Business Intelligence Group. “We’re thrilled to spotlight Messagepoint as a shining example of innovation making a profound impact globally.”

The 2025 BIG Innovation Awards celebrate organizations and individuals pushing boundaries and advancing their industries. Winners are evaluated by a panel of seasoned business leaders and executives who consider creativity, measurable results and overall impact in their selections.

About Messagepoint

Messagepoint is a leading provider of customer communications management software. Only Messagepoint harnesses AI-powered Content Intelligence to automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications for non-technical (business) users. Customers rely on its award-winning platform to consistently deliver exceptional, highly personalized customer communications across all platforms and channels. For more information, visit www.messagepoint.com.

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.

Fonte: Business Wire