Former Comscore CRO Joins Performance Analytics Platform Company

CHICAGO: Media performance analytics platform firm MediaBrain has appointed Carol Hinnant to its Board of Directors, effective immediately.

Hinnant currently serves as Chairperson of the Board for Rave Me Away, Inc. (RMA) and as an Executive in Residence with Progress Partners, Inc. She spent the last 18-years with Comscore (and Rentrak which Comscore acquired in 2016), holding various executive leadership positions including four years as its Chief Revenue Officer starting in November of 2019.

“Carol’s multi-decade media career supporting business development, sales and big data measurement solutions across six different media and entertainment companies brings invaluable commercial experience to the Board and our Executive leadership team,” says Mark Green, Co-Founder and CEO. “Her experience will be instrumental in highlighting the benefits of MediaBrain's cross platform planning, buying, and monitoring capabilities to media buyers and sellers.”

MediaBrain builds proprietary technologies that enable media buyers and sellers to analyze, plan, buy, and monitor media performance from a single console to efficiently transact in today’s cross platform world. Their technology powers critical solutions, which empower organizations to operate with confidence utilizing AI assisted automated intelligence, in tandem with advanced data storage, computing, and clean room technologies.

“I am honored and excited to join MediaBrain’s Board of Directors at such an exciting phase of the company’s development,” says Hinnant. “Their advanced methodologies and models pioneer and integrate the latest data sources and metrics to provide timely, user-friendly apps for media planning and management. The firm’s agnostic approach to data providers and advanced APIs allows them to support all buyers and sellers of media.”

For more information, please visit www.mediabrain.io.

Fonte: Business Wire