LAS VEGAS: Uplynk, the trusted cloud-based streaming platform behind some of the world’s largest media brands, is set to unveil a series of powerful platform enhancements at NAB 2025—demonstrating its commitment to simplifying streaming and empowering teams with flexible, scalable solutions.

“We’re building the future of streaming on a foundation our customers already believe in—and we’re unveiling new innovations at NAB 2025 that reflect our focus on their evolving needs,” said Eric Black, CEO/CTO of Uplynk, a seasoned veteran of the digital video and live streaming industry with over 25 years of experience at major brands such as NBC Sports, Peacock, and IBM.

A Clear Mission: Simplifying Streaming

As content demands grow more complex, Uplynk offers a unified cloud-based platform to streamline both live and on-demand workflows—freeing up teams to focus on content, not infrastructure. Known for its reliability, scalability, and white-glove support, Uplynk continues to evolve to meet the needs of customers focused on delivering leading edge video experiences.

New Capabilities Debuting at NAB 2025

Uplynk is unveiling a suite of platform advancements at NAB 2025 that increase flexibility, improve operational efficiency, and enhance monetization – designed to meet the challenges companies face today:

• StreamOps – A new managed services offering that integrates Uplynk’s operational experts directly into customer workflows, no matter which ecosystem partners are in your stack. Services include live event support, ad operations, proactive testing, and 24/7 monitoring across any ecosystem—helping customers scale with confidence.
• SmartPlay:DAI – Uplynk’s server-side ad insertion (SSAI) solution delivers seamless, dynamic ad experiences with personalized targeting and consistent playback across devices—maximizing monetization opportunities for live, linear, and on-demand content.
• SmartPlay:Ingest – Support for ingesting content from a wide range of industry-standard third-party encoders—enabling faster event launches, better encoder flexibility, and streamlined workflows across live events, linear channels, and VOD.

"Streaming is inherently complex. We’re here to make it easier," added Black. "By expanding our platform and enhancing our service model, we help customers reduce costs, streamline operations, and elevate viewer experiences - no matter how unique or complex their workflows may be.”

A Trusted Partner in a Complex Ecosystem

Unlike traditional streaming platform vendors, Uplynk partners closely with its customers to design solutions tailored to their business needs. Its reputation for reliability and hands-on service has made it the streaming backbone for many of the world’s most respected brands.

See Us at NAB

Uplynk will be on the ground at NAB 2025 to showcase these innovations firsthand and demonstrate how they are transforming streaming operations for leading brands. To learn how Uplynk can support your next live event or transform your streaming workflow, visit www.uplynk.com or contact our team at ask@uplynk.com.

About Uplynk

Uplynk is a premier cloud-based streaming platform that powers seamless, high-quality video delivery for broadcasters, media companies, and content owners worldwide. With industry-leading technology and fully managed services, Uplynk simplifies streaming operations, ensures scalability, and enhances viewer experiences—so brands can focus on content while we handle the complexities of streaming. To learn more, visit uplynk.com and follow us on LinkedIn.

Fonte: Business Wire