Seasoned technology and advertising executive to lead growth and innovation for retail media business during period of global expansion

REDWOOD CITY, Calif.: Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the appointment of Pat Copeland as General Manager of Moloco Commerce Media (MCM), the only AI-native ads engine that enables retailers and marketplaces to activate high-performing retail media networks using advanced machine learning. In this role, Pat will oversee MCM’s strategic initiatives, product innovation, and customer engagement, driving continued expansion and impact of Moloco’s commerce media business.

With over 30 years of experience in machine learning, advertising, and enterprise software, Pat has led global teams at Amazon, Google, Microsoft, and Zendesk. At Amazon, he helped launch Sponsored Brands, transforming it into a multi-billion-dollar platform that uses AI to deliver highly relevant, personalized ads for users and strong performance for advertisers. His deep expertise in scaling ad platforms and applying AI to complex decision-making challenges will be instrumental as Moloco expands its machine learning-powered ad solutions. Pat’s track record of building high-impact products and leading cross-functional teams positions him to help drive innovation, execution, and meaningful results for customers.

“I’m thrilled to join Moloco at this pivotal moment in its evolution,” said Pat Copeland, General Manager, Moloco Commerce Media. “What drew me to Moloco is its groundbreaking use of machine learning to unlock real performance for customers. Moloco delivers measurable results with speed and clarity, and the company’s deep technical roots, customer-first mindset, and strong momentum make it an ideal environment to build the future of commerce media. I’m excited to roll up my sleeves and help accelerate an already incredible trajectory.”

Digital commerce is experiencing a structural transformation, as every retailer and marketplace becomes an increasingly digital business with online customers, digital transactions, and first-party data. With this evolution comes an incredible opportunity to build complementary ads businesses. Doing so successfully, however, requires the right technology partner, one like Moloco Commerce Media, which has the advanced technology needed to predict user behavior, personalize ads, and ultimately provide a more relevant shopping experience and value for the retailer and advertiser.

Wayfair, Yogiyo, and Bucketplace are among the many companies leveraging Moloco Commerce Media to drive measurable results and build customer loyalty. Moloco Commerce Media serves more than 100,000 advertisers globally, and recently activated over 10,000 advertisers in a single day. Under Pat’s leadership, Moloco will further scale its platform and enhance its AI-driven capabilities to deliver even greater value to its customers.

“Pat’s experience leading high-growth technology businesses and his track record in building and scaling AI-driven advertising platforms make him the ideal leader for Moloco Commerce Media,” said Ikkjin Ahn, CEO and Co-Founder of Moloco. “We’re excited to bring his expertise into our product vision, enabling our customers to benefit directly—driving innovation and accelerating long-term growth for all.”

Pat's appointment underscores Moloco's commitment to helping retailers and marketplaces ignite growth through advanced machine learning that powers high-performing retail media networks. His leadership will be crucial in shaping the future of Moloco Commerce Media, enhancing the company’s ability to help retailers and marketplaces maximize monetization opportunities.

About Moloco

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads helps mobile apps acquire and retain high-value users while giving transparency and control back to marketers. Moloco Commerce Media is an enterprise software solution that enables retailers and marketplaces to build their own ad business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ad business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

Fonte: Business Wire