Webidoo spa, Italian company born to support the digital transformation of SMEs, launches Jooice, a double-patent protected application that uses artificial intelligence to provide companies with all digital marketing tools in one hub, to select the most suitable ones according to
the entrepreneur's objectives, and to simplify their use by making them accessible even to non-experts.

The objective of Jooice is dual: on one side, to provide SMEs with quick, convenient and autonomous access to digital environments, helping them to overcome the difficulties of digitisation, and to provide even the most structured entrepreneurs with a tool that simplifies the time and ways of managing their digital business.

"There is a lot of talk about the digital transformation of SMEs as an needful element for the growth and internationalisation of businesses, but it often eludes us how to do it in practice, in an effective and sustainable way - comments Giovanni Farese, General Manager of the webidoo Group - webidoo was born specifically to respond to this need, which we have never lost sight of, always trying to improve our offer, open up new opportunities, find excellent partners and innovative solutions. We can say that Jooice is an important point of arrival for a constant search that has required a lot of commitment, resources and courage".

Jooice is the result of research carried out in the US over the last two years, in collaboration with Lehigh University of Pennsylvania, and thans to the relationships created with US business angel communities and business accelerators; but above all, of webidoo's accumulated experience with the SME market. Since 2017, the company has been providing digital marketing services to businesses, and has so far recorded double-digit growth rates year after year. The US technological approach and the in-depth knowledge of SMEs developed by webidoo are the winning mix for a service destined to change the rules of the game in the world of digital services.

On the strength of its latest funding round, which saw it raise EUR 6 million from Banca Generali's 8a+Fund and TIM Venture, webidoo spa is aiming, thanks to Jooice, to conquer important market positions in US as well, in addition to increasing consolidation in Europe. The foundation of webidoo Inc. with a dual US office, in Chicago and Boston, is in fact functional to the ongoing development of Jooice technology, and to the preparation of a commercial expansion in the US for which a dedicated team of US and Italian-American experts is already in place.

"We are proud of this achievement and believe that Jooice can really make a difference, providing a concrete response to a pressing need in the European and, we have discovered, also US business fabric - Farese continues -. We have found good partners, both in Italy and in the US, who believe in us, and now we can finally launch our proprietary technology: from today, companies will be able to manage the most important digital marketing tools on the market in an integrated, intelligent and easy way - through a monthly subscription -, finding the right solutions for each business based on real-time data analysis and at a highly competitive price that is accessible even to small businesses".

Since its birth at the end of 2017, under the leadership of the three founders Giovanni Farese, Daniel Rota and Egidio Murru, webidoo has never stopped growing its Group, which today counts 300 employees and collaborators, already has offices in Italy, Albania, Spain, a production centre in Apulia, the webidoo farm, a physical and virtual store dedicated to consumer technology and a company active
in the gaming and e-sports sector.

"The new step may seem very ambitious - Farese concludes - Yet, data and research done with US universities tell us that it is not. However, in order to give the right spans to the bridge we are building, we are planning a new round of financing, aimed primarily at our current investors, but by no means excluding the possibility of also finding new capital overseas. The solidity of the business plan we have prepared with Jooice speaks volumes, as confirmed by the first meetings we have had".