Kicking off on January 5 in Las Vegas, CES 2023 is posed to be significantly larger than the 2022 edition: 186 thousand square meters of exhibition space, up 50 percent, 1,000 more exhibitors than last year, for a total of 2,400, ready to welcome the more than 100 thousand attendees expected over the 4-day expo.

51 startups will be featured at the Italian Pavilion of ITA, Italian Trade Agency, during the show, aiming to convey a first-hand experience of the strategy that ICE, the Agency for the promotion abroad and internationalization of Italian companies, has put in place to support Italian innovation. "A taste of Italian Innovation", reads the motto of the mission: a "taste" of what Italy can provide to foreign investors and partners and that in the U.S. can be touched at CES.

The innovations proposed by the 51 startups hosted at the Italian pavilion range from the startup that has created a smartphone cover with a display to show custom graphics (changing that instead of changing the whole cover), to shin guards for playing soccer equipped with sensors that detect all the wearer's actions and plays, passing through a wearable air purifier, a biometric unlocking device using brainwaves and many artificial intelligence systems to process large amounts of data, unearthing causal links, making predictions of behavior or finding the best way to save energy.

"Once again this year we are bringing the Italian ecosystem to the most important global tech event. A now mature ecosystem, which in 2022, exactly 10 years after its official birth with the Startup Act, has almost 14,000 registered innovative startups, reaching 2 billion investments. A growth that ICE feeds in a continuous cycle. We export a competitive technological industry, which matches the already established cultural recognition of our country. It is no coincidence that the symbol of Innov.it, the new Italian Innovation Center opened in San Francisco last October, is the ‘Vitruchip’, Leonardo da Vinci's Vitruvian Man revisited with the stylistic features of a microchip: a perfectly harmonious encounter between science and art, technology and culture, which still characterizes our country today", says Roberto Luongo, General Director of Agenzia ICE.